CogniSense - Brand Essence
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Our Partners In Growth
CogniSense is a blend of intelligence and common sense in optimal proportion. Here , we always strive to balance creativity with common sense so that it reaches intended audience in the most desirable way. Be it a concept, a campaign or a communication - we strongly believe in creating value for our clients by understanding their requirements precisely and applying our expertise cross functional exposure- emotionally and rationally. CogniSense utilizes its inherited network across India to bring out efficiencies and provide better ROI to the clients. We always look forward to a sustainable and win-win business relationship. Our endeavor is to be different in order to cut through the clutter and have a positive bent of mind to think "Out of the box".
“BTL Outruns ATL” What’s The Clue?
As long as you don’t interact with your customers, you would never come to understand the nuances of your business. It’s crucial for every company to get reviews from the customers in order to update themselves and provide the best they can. After you establish brand persona through print media, radio, television, you need to move to the customer. Below the Line (BTL) marketing works for direct marketing focussed on first-hand information about the service/ product. BTL marketing helps you know the direct response of the customer. It’s based on customer satisfaction and innovative ways to reach the customer with creative inputs towards customer satisfaction. The ATL marketing system is a passive mode of communication. BTL marketing ranges from activation campaigns to almost getting directly in touch with the customers where they can promote the brand in person and attend the customer reviews. This is the basic and straightforward reason
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